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A true-life story of Ric’s brother and lessons from it

There’s  this very good friend of mine, Ric.  I met him in 2012 during his one-year compulsory service to Nigeria (NYSC). At that time, I had just finished mine. Over time, we began to grow close and bond. Today, because of how close we are, I can say we’ve grown beyond friends to brothers.

Anyways, last month Ric’s elder brother visited him from the south-eastern part of Nigeria. And within the period of his stay with my friend turned brother, they scheduled that I meet with him. Actually, Ric’s elder brother is an ordained minister of the Gospel. But he is also a talented singer. He had recorded two full albums ten years ago, but they were not distributed and definitely not promoted. So, only members of their family and just a few friends heard the songs in the albums.

What we did

Basically, the major aim of the meeting was to consult with me on how they can revive and publicize those albums. I think I need to pause a little here to give a little explanation of the albums we are talking about. Ric’s brother recorded both albums like medleys, so each song flows into the next and it continues like that till the end. So, you could have 30 minutes of continuous play time without stop. Also, he sang all the songs in Igbo. After talking with them for a while, we agreed that we need to separate the individual songs in the albums, to stand as single songs and then make lyrics videos for each of them. The job was contracted to Jeplune Music Studios, one of the music companies in Nigeria that make beautiful lyrics videos. Within a few weeks we had separated the songs in the albums and started work on the lyrics videos. We also created a YouTube channel for Ric’s brother.

Now here’s where the story get’s interesting. We uploaded the first lyrics video on his YouTube channel (you can see for yourself here) and the result was massive. Within a few days, Ric’s brother got over a hundred views on the video and some subcribers too.

So, what happened?

First, this was the first time the public was hearing this album that Ric’s brother recorded 10 years ago. To them, it’s a new music release. Secondly, due to the fact that we released the songs as lyrics videos, we could project the English translation of the words of the song that was originally sang in Igbo. This made it possible for everyone to both enjoy the sweet melody of the songs and still understand the words sung. Finally, we were able to direct all the traffic to his YouTube channel since we didn’t upload the songs on any other platform.

Ric’s brother is feeling a lot more fulfilled right now because his songs are finally being heard and the message which were in Igbo can now be understood by people who aren’t Igbo. All this because he got awesome lyrics videos for the songs from Jeplune Music.

You too can get beautiful lyrics videos for your songs and increase the views on your YouTube channel, like Ric’s brother. It doesn’t matter if they are old songs or new ones. You can check out a few of the lyrics videos we have done for various artists in the past here.

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