Last week, I encouraged us not to allow what we don’t yet have stop us from using what we already have. And I feel it’s logical to share with you guys, today, three inexpensive things you need to promote your song in the 21st Century.
First of all, it is worthy to note that prior to promotion, you must have produced good music. This is very important, because no matter how much you promote crab, people will not love it, except you have a huge budget for promotion. But my guess is that you are reading this article because you don’t have millions of Naira (or whatever currency you use in your country) kept specifically for promoting your music, so you have to work extra hard to bring out good stuff. I might probably dedicate another article later to write on this. But for now, let’s focus on the inexpensive things you need for promoting your song.
The first thing you need is quality graphic designs.
Let’s face it, the first thing anyone would see before they hit the link to listen to your song is your cover art. It’s your cover art that would determine whether or not they would hit that link. So, you really need to invest in getting a quality and attractive design for your cover art. Don’t just think you can do it yourself, except you’re a graphic designer. Thankfully, getting a professional design is not expensive. It would not even cost up to one-fifth of what you spent to produce the song. Katapult Design is one of the design firms that makes amazing designs and at affordable rates.
The second thing you need is a lyric video.
We live in an era where visuals is everything. Having something visual to accompany your song is very essential for promotion these days. And since my focus in this article is inexpensive things you need for promotion, lyric videos are effective alternatives to the more expensive music videos. In a later article, I will explain what a lyric video is and the advantages of having lyric videos. But for now, know that having a lyric video is essential for promoting your song. Jeplune Music Studios is one place you can get professional lyric videos at affordable rates.
The third thing you need, which in actual sense is not really a ‘thing’, is friends.
Yeah, you cannot effectively promote your song alone. You need your friends to help you. This is especially necessary since you might not have the budget to pay digital marketers/ bloggers. Even if you have the huge budget to pay bloggers/ digital marketers, you still need friends. Get your friends to post about your song, share the link and the (awesome) cover art on their social media outlets at the same time (if possible). This usually has a huge impact on people when they see the same design on three or more people’s story or timeline or status (whatever). You can also plead with them to do short videos with their phones singing along to your song, and make sure you repost as they upload such videos.
Finally, these things I mentioned in this article are not all it takes to promote your song, if you have a moderate or higher budget for promotion, there are a whole lot of things you can still do to get your music to a wider range of audience from across the world. This article was specifically focused on how to promote your song in the 21st century using three inexpensive things/ resources you already have. This is my own way of encouraging you to use what you have.